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fashion Fitness

Dima Ayad X Hautletic Reinventing Athleisure

It’s a fairly new debate but one without a real answer – can you wear workout gear to work? Some of the athleisure pieces i own are without a doubt much more expensive than the skirts and tops hanging in the wardrobe, as well as remaining ‘un-used’ gym wise. Hautletic is the hub for most of these luxe pieces and there’s a new homegrown collab that’s stealing the show. Lebanese ready-to-wear designer Dima Ayad and Hautletic’s Priya Bhatia have launched a completely limited-edition range that’s definitely too good for the workout drawer.

A nine-piece collection in the Dima Ayad x Hautletic range celebrates female ingenuity; ‘blending Hautletic’s signature athleisure style with Dima Ayad’s precise understanding of the modern woman’s lifestyle’. It’s the kind of sports gear you could wear into a bar and not feel at all underdressed.

Enter a world of minimals, with abundant greys and blacks mixed with Ayad’s signature seasonal metallics. The floaty shapes are far from unflattering as they cinch in the waist and elongate the legs, whilst giving you a bit of wiggle room too. Picture the perfect ‘tracksuit,’ whilst being being as far from cliche as possible.

“I thought about the journey of the modern woman – from the day to the night. I want her to feel great from the morning to the evening without trying,” Dima Ayad, Designer

“It’s also about the value and versatility of the pieces you invest in. Quality and fit are paramount, even for seemingly ‘easy-wear’ athleisure.” Priya Bhatia, Hautletic

Get your hands on this urban wardrobe only at Hautletic in Galleria Mall, Dubai.

fashion Fitness

ELEVAETE X Emirati Women’s Day

Celebrating homegrown talent and the love of sport, the U.A.E.’s own unique fitness apparel brand ELEVAETE is creating more than just a statement this Emirati Women’s Day.

ELEVAETE worked with a young local Emirati artist, Amna al Banna, at just 21 and studying graphic design at Zayed University, is known for her passion for calligraphy. With their collaboration, using traditional calligraphy to highlight local culture, Al Banna uses 6 words to represent both traditional UAE culture and sport culture. With these words alone, she’s created unique artwork that is screen printed on two pieces of barre-ready apparel in gold.

ELEVAETE

Both Al Banna and ELEVAETE reflect the same values at their core – victory, strength, faith, passion, energy, life. So we don’t expect them to available for long, these two pieces are a limited edition run set sold either together or separately and named after two of Al Banna’s identified words.

The pieces themselves are a beautiful fusion of tradition and function. A dark, monotone base colour just helps to highlight the calligraphy and each piece is handprinted with care.

We can’t wait to get our hands on set – get yours HERE.

STRENGTH / QUWA TEE
ELEVAETE

PASSION / SHAGAF LEGGING
ELEVAETE