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Wool Runner

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Allbirds Celebrates 10 Years with the Wool Runner NZ

Ten years ago, the Allbirds Wool Runner quietly revolutionized the footwear industry. Crafted from superfine Merino wool, it broke away from the synthetic-heavy norms and became a symbol of comfort, sustainability, and minimalist design.

The Wool Runner NZ pays tribute to the original, while embracing everything Allbirds has learned in the last ten years. The “NZ” moniker is a nod to the brand’s roots in New Zealand, where professional footballer Tim Brown first dreamed up a better, more sustainable sneaker. Alongside renewables expert Joey Zwillinger, the duo took on the industry with one radical idea—make better things in a better way.

the Wool Runner NZ continues Allbirds’ mission of low-impact, planet-friendly design. Here’s what’s changed—and why it matters:

  • Merino Wool-Blend Upper: Still soft, breathable, and temperature-regulating, but now with an even plusher collar and tongue for next-level coziness.
  • Featherbed™ Insole: A brand-new dual-density footbed that pairs cushioned memory foam with a signature wool-blend top layer. Think instant, out-of-the-box comfort that actually lasts.
  • SweetFoam® Midsole: Sustainably made with sugarcane and now contoured for a smoother, more supportive stride.
  • Subtle Design Upgrades: A new concentric outsole, fluted sidewall detailing, refined eyelets, and updated branding add a sophisticated, modern edge without losing the shoe’s minimalist DNA.